Newsletter Archives /Today's Career Voice - September 2009
The Latest Trends in Social Networking
Social networking may seem like something that has nothing to do with a job search, but since the trend has exploded and become more of a mainstream mode of regular interaction, it’s now just another way to expand your search and market yourself. Social networking isn’t just social—it’s also about your career.
Think before you speak (or blog or twitter or Facebook).
Before you decide it’s just the best idea in the world to post on Facebook or your blog about your most recent hot date or wild party-filled evening, think. What would a potential hiring manager think about you if they saw what you post? Even if you don’t think it’s possible, you never know who your friends might know, and most employers are eager to research serious job candidates thoroughly. Does your social networking also feel appropriate for business? If the answer is no, don’t do it.
Start a blog or a Web site.
It’s a great idea to start a blog or Web site about how you’re staying active in your profession. Post your resume, write about networking events you attended, and comment on the latest industry news. This is a great way to show you are engaged and active.
Always remember to be safe.
Be careful—if you are employed, don’t post anything about your job or you will put yourself in jeopardy. Companies are very careful about information leaking, how employees are viewed, and how their business is portrayed. Before you even begin a blog, check with human resources about policies on blogging. Many companies frown upon them, so you may need to hide your identity and be very vague or choose not to blog at all. If you want to post your name and resume, think carefully about what contact information you choose to share. Remember that what you post can be seen by everyone—you can’t be too careful.
Google yourself. Regularly.
Take the time to Google your own name and see what comes up. Is it a series of embarrassing photos, or is it your personal career blog and Web site reflecting your experience and skills? If you have a common name or if someone else comes up when you search for your own name, consider using a middle initial to set yourself apart and make it clear that you are you (not that other “John Smith” with rainbow hair and a prison record).
Social networking, like the famous fruit cereal, isn’t just for kids anymore. It’s a great way to market yourself and show your best qualities to potential employers. Just be safe, think before you blog, and remember that on the Internet someone could always be watching. Make sure what they see is always great.
